I read the grokdotcom from time to time it is a great resource for marketing information. The following is an interesting post about "You" and the failure of the Web 2.0 hype (though not quiet framed that way in the article). What is interesting to me is the concept of information irrelevance, which is just another term for infocyde...hiding critical information by burying it. Though the article is targeted at marketeers, poli-sci geeks and wanna be philosophers like myself might find the article of interest.
Take a look here-